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The Ad and the Ego


Witty, slick, sexy and sarcastic, shameless and in your face, The Ad and the Ego takes on advertising on its own terms. Intercutting thousands of contemporary and classic television commercials with insights by Stuart Ewen, Jean Kilbourne, Sut JhalIy and others, this film scrutinizes late 20th century American society and its prime inhabitant, Consumer Man. You will never look at an ad the same way again after viewing what critics are calling "the first comprehensive documentary on the cultural impact of advertising in America."


16mm film. Recorded on Beta SP & Betacam. Mastered on Digital Betacam.


Media Network(RIP) is a national membership organization committed to the development and use of alternative media to promote social change. This organization was founded in 1979 on the belief that media plays a vital role in shaping perceptions of ourselves and our society. Our community includes media producers, educators, activists and concerned viewers who use progressive independent film and video to educate and organize around contemporary social issues.

Media Network (RIP)
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Tel: (212) 929-2663
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Parallax Pictures, Inc. is a media production company dedicated to developing and producing critical social documentary and educational film and television programs. Founded by filmmaker and visual anthropologist Harold Boihem along with executive producer and filmmaker Chris Emmanouilides, Parallax Pictures, Inc. works in unison with media specialists and social scientists to communicate social science ideas and concepts through creative and innovative film and television programming. Our mission is to stimulate critical thinking about our society in general and our mass media systems in particular by producing intellectually and artistically potent works that forcefully challenge viewing audiences.